5 Interns. 1 Tough Boss. Add a Badass Veep. Sprinkle some nutty colleagues and agency. One ‘HELL’uva place to work and party. ‘Building the Perfect Beast – What REALLY happens in Brand Management’ is the Worlds First Brand management comic and captures the life of 5 young interns in the Big Bad world of Consumer marketing. More than 400 breathtaking illustrations in a Value Student Paperback version.