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Power Publishers new release : THE DOWRY DEATH – A deep analysis of burning issue ailing our society

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THE DOWRY DEATH - A deep analysis of burning issue ailing our societyTHE DOWRY DEATH – A deep analysis of burning issue ailing our society by Dr Jyoti

Price : Rs. 199, Pages: 89, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852495.

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This book gives an insight into the plight of modern day woman who is getting crushed under the clutches of culture and tradition and the pace of her education skill and modern day life. She is living two lives in one, trying to maintain a balance, neglecting self at her own peril but finds the society very insensitive to her problems. This book is a must read for all men and women who are either in a matrimony or about to tie the knot. All aspects of the life and all sections of the society are addressed which is an eye opener and provides solutions for better and happy life for all.

Power Publishers new release : Impact of Social Media Marketing on Brand Loyalty in India

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Impact of Social Media Marketing on Brand Loyalty in IndiaImpact of Social Media Marketing on Brand Loyalty in India by Murali S

Price : Rs. 235, Pages: 112, Genre : Non-Fiction, Educational, Language : English, Binding : Paperback, ISBN No. : 9789387852372.

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This Thesis was ventured to study the “THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY IN INDIA” the confluence of the internet, the social media and marketing activities have transcended into better results and prospects for both consumers as well as marketers manifest in the great number of marketers engaging in the active use of social media tool to communicate better, establish healthy rapport and forge long-term relationships with the target customers (Aaker, 2001). Consumers also, on the other hand, have found the new marketplace in the form of social media a convenient and hassle-free place for marketing, scrolling through a number of options, viewing the reviews and blogs and also sharing their views with other consumers as well as managers, and purchasing products with just a click and the product delivered right at the doorstep (Czerniawski and Maloney, 2009).

India has emerged to have become not only an attractive destination for marketers and the increasing number of tech-savvy people and internet users have made social media marketing a common practice in the Indian context.

As such, this research would delve the dynamics of the impact of social media marketing on brand loyalty through analysis and interpretation of theories, concepts and practical implications to arrive at justified and logical conclusions.

Power Publishers new release : A Rendezvous With Education

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Rendezvous With EducationA Rendezvous With Education by Dr Rajashree Dhar

Price : Rs. 260, Pages: 138, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852440.

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The modern world with its remarkable achievements in Science, Technology and Communications has made our life easy and comfortable. Academic training involves the appropriation and embodiment of ways of thinking, reading and understanding. Education is not only an individual making activity; it is a nation building activity also. There is a need to train teachers in the use of technology and other teaching aids so that they are competent in taking classes . It is my requisite journey of almost 30 years in higher education to produce the thoughts and depths for education on this planet and thereof.

Power Publishers new release : A Beautiful Woman of That Window

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A Beautiful Woman of That WindowA Beautiful Woman of That Window by Amit Bhaduri

Price : Rs. 190, Pages: 70, Genre : Fiction, Romance, Language : English, Binding : Paperback, ISBN No. : 9789387852280.

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Inspiration works in myriad ways. The protagonist at once appeared mystified by a young woman who would stand by a window. Her presence enamour the author and her absence sends him on a journey of self-discovery. A light and unputdownable read for the romantic in you.

Power Publishers new release : Odes to the Woman in Vermillion

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Odes to the Woman in VermillionOdes to the Woman in Vermillion by James L Baumann

Price : Rs. 800, Pages: 53, Genre : Poetry, Language : English, Binding : Paperback, ISBN No. : 9789384335045.

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J. L. Baumann has wide range of work in many genres and styles, but Odes to the Woman in Vermillion, a
poetical collection that beckons the mind to succumb to the heart, has been described as “superb.”
Enjoying world-wide distribution, whether a novel, documentary, short story, or collection of poetry, his
empathetic revelations of a mind’s struggle to define its own reality in the face of the intangible concept
of love and beauty, is constantly at play. “Even the tragic can be beautiful,” he provocatively submits.

Power Publishers new release : The Stranger in My Eyes

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The Stranger in My EyesThe Stranger in My Eyes by Subhashish Chakraborty

Price : Rs. 265, Pages: 148, Genre : Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852471.

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Mia was seven when she lost her eyes owing to an accident. Her world shrunk into a stale lifelessness as
the accident took away her parents too. Years passed, Mia stepped into her womanhood, the dark world
around spinning her into a deeper hellhole of loneliness, when she finally came across Jay, who finally
let her feel and understand the world is not so horrific as it always seemed.
A perfect husband, a perfect friend and a perfect lover, it was Jay who insisted her to get her corneas
transplanted and get back what all she lost.
And this was when they landed into a fiery mayhem of hate, disbelief and fear. Opening her eyes Mia
realized it was not the same voice whom she had known, loved and knew as her husband. There is a
stranger whom she is leaving with, who calls himself as Jay. Split amidst her past and present, Mia kept
on probing into the question which shook her very existence. If it’s not my husband, then who is it that
am I staying with? And then who was it whom I always knew as my husband? Or was it all effects of her
overthinking? Was it all but ill-effects of a demonic past which still lingers in a scourged and dark
subconscious, rippling and dirtying her present?
A frightened, confused and tired Mia rushed down to Vivek Gupta, a pschychologist-turned-private
investigator, who soon finds out the palimpsest of realities that always had engulfed her, much to her
oblivion.
And a dark secret that larks around Mia, that for lonely plays with the lives of so many people around…

Power Publishers new release : Rupa Bhawani

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Rupa BhawaniRupa Bhawani by Triloki Nath Dhar

Price : Rs. 290, Pages : 194, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789384333553.

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This book has made an in-depth study of the scriptures, philosophical literature and other connected works. The author himself has made the requisite spiritual journey to enable him to give detailed analytical meaning of the vakyas by the Divine Mother. Translating the vakyas of Rupa Bhawani has been a herculean task not only because it required intellectual acumen, spiritual depths, highest knowledge of philosophy propounded here, but also required literary proficiency and a researcher’s insight to decipher and understand them. The nuances of the Kundalini yoga have been brought out here, besides lucid accounts of the four states of Wakefulness, Dreaming, Sleeping, and Turia (fourth). The four stages of utterance, i.e.-Para, Pashyanti, Madhyama, and Vaikhari have also been analysed. Shri Triloki Nath Dhar has also drawn a parallel to what Lord Krishna has said in the Bhagwat Geeta and has quoted from the English Literature, Shakespeare, Ezra Pound, Harold Monro, Herbert Read, Wallace Stevens and the like to bring home the points made in various vakyas, substantiating the interpretation provided by him. –‘KUNDAN’, KOSHUR SAMACHAR, AUGUST 1997

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