By Indra Pratap Tiwari
Price: Rs. 300 | Genre: Biography | Pages: 219 | Language: English | Binding: Paperback | ISBN: 978-93-87855-35-9
After completing post-graduation in Economics in 1945 from the Allahabad University Mr. I.P.Tewari joined the editorial staff of the Leader, which had earned the reputation of a premier daily in northern India under the editorship of the late Sir C. Y. Chintamani. Later he joined the Amrita Bazar Patrika, which had started simultaneous publication from Allahabad during the second World War.
In the early fifties, Mr Tewari was inducted into the Government of India’s information services through an all India test conducted by the FPSC at which he topped the list of successful candidates. As information officer, he handled the publicity for core economic ministries e. g. Coal, Steel, Petroleum, Planning Commission besides Labour and Education and Scientific Research.
In 1964 he was deputed by the Government of India to specialise in mass communication at the Universities of Stanford and Indiana in the U.S. While returning from the U.S. in 1965 he had a brief stint at the headquarters of UNESCO in Paris in their mass communication division.
Upon his return to India, Mr Tewari was asked to set up the Indian Institute of Mass Communication (IIMC) along with the late Mr L. R. Nair, the then PIO and organising its academic programme. Mr Tewari took over as the Director in 1968. He initiated, with the approval of the Government of India, a programme of training in Mass Communication for mass media practitioners in South Eastern and African countries, which gained popularity in these regions.
In 1971 his services were requisitioned by UNESCO to act as adviser for a seminar in developmental communication held in Manila, the Philippines.
Mr Tewari rose to the position of Principal Information Officer (PIO) to the Government of India during the turbulent Janata Party regime in 1977 and 1978. He also headed the News Services Division of the All India Radio—an assignment in which he exhibited unrivalled professional courage of contradicting the then Prime Minister Morarji Desai in regard to the news of the death of Jayaprakash Narayan. Mr. Tiwari also devoted his time and energy to the study of the theoretical aspects of the communication process and has successfully delineated an Indian theory of communication by reinterpreting the Rasa Sidhanta embodied in Bharat’s Natya Shastra.